PORTFOLIO

Last Exit to Nowhere

1/7

Dystopia,Feedback and China Research

First year perfume project

Perfume Bottle

Consumer Research and Competitors

Lakh Magazine Advert

Double Spread

Dystopia,Feedback and China Research

First year perfume project

1/5

The Modern Explorer

Harlem High

Flyer for Aim Low and Miss

I created this flyer to be distributed around music venues throughout the country as part of the brands promotional campaign

The Modern Explorer

1/9

AIM LOW AND MISS

In my second year I had the opportunity to visit Berlin in January, where i went to trade shows such as Capsule, Seek and Bright. For this brief our groups had to take inspiration from the research we collected in Berlin and apply it to a T-Shirt brand called Aim Low and Miss who wanted to expand into tailoring. We looked into print & graphic trends, creative direction, VM & instore design and sportswear and menswear trends. We also had to expand on how the brand could promote itself. My group and I decided on a space in Selfridges in collaboration with 'Bright Young Things' and the distribution of leaflets in music venues around the country such as Rescue Rooms in Nottingham.This slide show shows the promotional leaflet I created and a few of the trends from our trend report.

LAST EXIT TO NOWHERE

This live brief was in collaboration with the popular T-shirt brand Last Exit To Nowhere. Their clever and witty T-shirts are for film nerds who understand the more obscure film references and are generally 'in the know'. Their T-shirts are based on films such as Jaws, The Shining and Jurassic Park. Each group was given a T-Shirt and my group and I had The Godfather 2. Our brief was to gain consumer insights, style a photo shoot containing the product, create a social media strategy and create a two minute video designed to engage the target consumer. This slide show shows some of the images from our photoshoot.

PERFUME PROJECT

At the end of my first year at University I was briefed a perfume project where in groups we were to look at the existing market, collect consumer research, create a product and perfume, and set up a photoshoot and magazine advert . My group and I saw a gap in the market for an intelligent, upmarket perfume brand that was aimed at the modern gentlemen; therefore we created a niche perfume brand called 'Lakh'.

1/17

BHS - HIDDEN GEMS PHOTOSHOOT

Project Brief: How can BHS become relevant on the British high street?

"According to the Business of Fashion department stores have lost significant ground to monobrand stores, speciality retailers and e-commerce players. Which raises the question – 'Are they still relevant?'"

This project specifically looked at how BHS could improve after articles stated that the high street retailer lost £71 million last year alone.

These images show a photoshoot I styled and directed using BHS clothing and accessories. I used local, popular bloggers to model in a hidden area in Nottingham and based it around the 60's and 70's trends that are in fashion for SS15.

Dr Martens Vintage Shoot

1/10

DR MARTENS VINTAGE PHOTOSHOOT

For my final third year project I explored the vintage market, the main players and how online is effecting the industry.

After conducting interviews with a number of vintage sellers I found that most small, individual vintage boutiques do not have the time to maintain a working website resulting in a lack of an online presence. Research also revealed that small ,vintage businesses also struggle on the high street and are pushed to the outskirts due to the high rental costs in city centres.

In particular I looked at Kinky Melon's Retro Boutique. Vix who owns the business doesn't own her own retail space and purely trades at vintage markets. With no time to maintain her website the homepage was littered with SOLD signs and lacked any personality - which Vix has in abundance!

After conducting interviews with a range of vintage consumers I found a common link. Each boy or girl that I spoke to owned at least one pair of Dr Martens. With this in mind I created a Dr Martens Vintage brand extension that featured Kinky Melon's Retro Boutiques clothing.

The photoshoot shows the images used for the lookbook on the website.